Beschrijving

The goal of innovation is to create business value by developing ideas from mind to market. And it is, for most companies, tremendously difficult to achieve. Innovation isn’t difficult because employees don’t have good ideas. The world is awash with creativity and technological breakthroughs. Rather, myriad obstacles in the idea-to-cash process limit a company’s ability to innovate. Rigor and training are required to overcome these obstacles. Seen as the creator of new value, innovation isn’t hit-or-miss, trial-and-error lateral thinking, but a repeatable process. What is innovative about innovation today is the realization that it can be done systematically.