Beschrijving

Despite such broad acceptance of the basic premise of open innovation, why are there so few examples of companies that systematically and successfully practice this approach? Any discussion of open innovation will offer inspiring stories from Procter & Gamble, Cisco and Eli Lilly, but they are the same stories told over and over again. Why do so few companies actually succeed in the broad based implementation of this important management principle? There are at least two major obstacles that prevent companies from achieving greater success with open innovation. First, there is a lot of confusion over what open innovation actually involves. Second, there is even more confusion over the management techniques required to deliver continuous value from open innovation initiatives, especially when they involve hundreds, if not thousands, of business partners.